Not great news for the Heels.

13 North Carolina players will be suspended for selling shoes they’d been given by the team in January. Nine players will miss four games each, and four other players will miss a combined three games. The Heels’ opener at Cal is on Sept. 1, followed by East Carolina, UCF, and Pitt.

From the school’s statement:

As Inside Carolina noted in its initial report on the matter, UNC’s recent switch to Nike’s Jordan Brand likely made Heels team gear that much more enticing:

UNC announced the arrival of exclusive Air Jordan 3s in a Jan. 11 Instagram post. When asked in the comments section when the shoes would go on sale to the general public, a reply by the program’s equipment staff indicated the shoes were a team-issued item only and would not be available at retail.

Exclusive ‘UNC’ Air Jordan 3’s just arrived. #WEAREJORDAN

A post shared by Carolina Football (@tarheelfootball) on Jan 11, 2018 at 2:25pm PST

Per NCAA rules, players aren’t allowed to sell gear, and most other regular-person methods of making money are also forbidden.

This comes shortly after head coach Larry Fedora went a little overboard in his defense of football’s rules, becoming something of a national laughingstock for a day or two.

The Heels were supposed to be decent this season, bouncing back from a slightly fluky 2017, and they were also supposed to be done with NCAA stuff, after wading through a seven-year investigation.

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